Also in Japan, Halloween culture has become popular over the several years.
Also in Japan, some overseas events such as Halloween, Thanksgiving have become popular in the past few years. 「日本でも、ハロウィンやサンクスギビングがここ数年で人気が出てきた。」
人気が出る以外にもtake root「根付く」のような言葉を入れても良いですね。
ご参考になれば幸いです。