『～化』 is a very convenient Japanese language, to express a change or shift of method, concept, technology, etc.
"recent trend to switch to" can be used if the change that is discussed here is a tendency of the majority.
"along with" emphasizes the fact that what follows after the comma is happening in parallel with what is mentioned before the comma.
If you are in a standpoint of a product/service provider, it is good to refer to customers in a more general form, "consumers."
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