It’s just a special-edition bottle design, the water inside is plain sparkling water.
It’s just a special-edition bottle design, the water inside is plain sparkling water.
The label is a limited collaboration, but the contents are the same: plain sparkling water.
Only the packaging is different. It’s still regular sparkling water inside.
「デザインだけ特別」は、special-edition bottle / special-edition label / limited-edition packaging が使いやすいです。
special-edition は「特別仕様」、limited-edition は「限定」というニュアンスです。今回のように“有名デザイナーとのコラボ”なら collaboration label / designer collaboration がすごく合います。